We know more.
Loading…
Commercial/Briefing
What changed this week
Loading…
Headlines
…Sorted by impact. Tap a line to see the detail.
Where the money is
Deals →Estimated value per day (hits × CPM) of active campaigns, by brand.
Countries on the move
Market →Change in campaigns with a build.
CPM by country
Prices →Trimmed CPM (extremes removed), sorted by the largest drop.
30-day average
current period
drop above 10%
Brands: who is speeding up and who is slowing down
All brands →Pace vs market compares the brand's growth with the market's: above 1× the brand gained share.
Format mix
Share among the main formats. Grey bar = previous period.
Stopped
Had builds in the previous period and none in this one. Worth a call.
New arrivals
Brands by their first build ever; formats and countries by first sighting.
Opportunities
Single-brand markets
One advertiser holds 80% or more of campaigns. Room for competitors.
Best-paying markets
Highest trimmed CPM, with at least 100 campaigns.
Format to pitch by country
Format with the highest average CPM in each country, and the lowest one to avoid.